In Hong Kong on April 30, a PLA Navy Rear Admiral, Li Shihong, stated that “the moment the Central Military Commission makes a decision we will be dutybound to act”. If we needed another example of Chinese media sensationalism, the treatment of this story today looks like a pretty classic one.
Admiral Li’s statement was an entirely innocuous response, it appears from the video here, to a journalist’s question about what the PLA navy thinks it should should be doing about the ongoing Scarborough Shoal standoff: await instructions from the Central Military Commission.
However, 3 of China’s 5 major news portals have done an exemplary job of “stir-frying” this into a serious online news sensation. The headline on QQ.com’s front page lead headline read: “Chinese Navy Rear Admiral on Huangyan Island issue: awaiting decision from the centre”.
Sohu went with: “Navy Commander: If the centre makes a decision, the navy won’t hesistate to act”. Phoenix was slightly closer to the mark with, “PLA Officer: the moment the centre makes a decision, we will be dutybound to act”.
I know i was taken in; the headline and the treatment of the story made it seem as though Rear Admiral Li, who also happens to be Deputy Chief of Staff for the PLAN’s South China Sea Fleet, was implying that the central leadership had failed to be decisive in its handling of the issue.
The story became QQ.com’s most-commented for the day, and the sixth-most commented for the week.
On Phoenix it’s currently the #4 most-commented story. The top comments from both the Phoenix and the QQ.com discussion threads suggest that i was far from alone in my initial mistaken reading of Commodore Li’s words. First Phoenix’s 59,000-strong thread:
I have confidence in our military, but I wish the decision-makers would draw their swords when they should. [12,525 recommends]
This is a request to go to war! Courageous, the whole country’s everyday people support the PLA! 
This approach is very good. The people are all waiting for the centre to issue the order! 
And the QQ.com thread, with 110,000+ participants,
So the military’s top levels have declared they are not afraid of war, now the ball is back in the central [leadership’s] court. The central Party should declare its position as to whether or not it is afraid of war! Today South Korea seized more Chinese fishermen and fishing boats, so which is it to be – war or suing for peace? [20,805 supports]
The people are being held back, and actually the PLA are being held back even more, yelling slogans all day like “protect the country, serve the people”! But, since orders must be obeyed, they can only watch those stupid idiots prancing around on our territory and claiming that they’re the ones being invaded. In decision-making, although war harms both sides, and it might affect us into the future, if we don’t attack then China will forever be the one to suffer. [17,251]
Don’t forget, Philippines, China has a full 5,000 years of history [. . .] <—- Nonsense, what can you do with your distinguished history? <—- If we don’t attack then this 5,000-year thick skin should stand us in good stead. [6,032]
[. . .]
The PLA Navy are good, the people eagerly await your victorious fight. [2,656]
What that means is, there is now no-one who can make decisions! Helpless! [2,385]
This treatment of an innocuous, standard comment would do any of Rupert Murdoch’s rags proud. However, if commercial imperatives, and hence the market, is what is driving such behaviour, then this indicates a growing demand for news about the South Sea issue on from the Chinese public. It will be interesting to do some case-study comparisons between South China Sea coverage during this Scarborough crisis, and other high-profile incidents in the past three or four years.
Aside from the Impeccable incident, which directly involved the US rather than Vietnam, the Philippines or Malaysia, i doubt any past altercation in the South China Sea became quite the media event that this one has.