China’s Information Management in the Sino-Vietnamese Confrontation: Caution and Sophistication in the Internet EraPosted: June 9, 2014
Jamestown China Brief piece published last week:
China’s Information Management in the Sino-Vietnamese Confrontation: Caution and Sophistication in the Internet Era
China Brief, Volume 14 Issue 11 (June 4, 2014)
After the worst anti-China violence for 15 years took place in Vietnam this month, it took China’s propaganda authorities nearly two days to work out how the story should be handled publicly. However, this was not a simple information blackout. The 48-hour gap between the start of the riots and their eventual presentation to the country’s mass audiences exemplified some of the Chinese Communist Party’s (CCP) sophisticated techniques for managing information during fast-breaking foreign affairs incidents in the Internet era. Far from seizing on incidents at sea to demonstrate China’s strength to a domestic audience, the official line played down China’s assertive actions in the South China Sea and emphasized Vietnamese efforts to stop the riots, effectively de-coupling the violence from the issue that sparked them. This indicated that, rather than trying to appease popular nationalism, China’s leaders were in fact reluctant to appear aggressive in front of their own people.
By framing the issue in this way, China’s media authorities cultivated a measured “rational patriotism” in support of the country’s territorial claims. In contrast to the 2012 Sino-Japanese confrontation over the Diaoyu Islands, when Beijing appears to have encouraged nationalist outrage to increase its leverage in the dispute, during the recent incident the Party-state was determined to limit popular participation in the issue, thus maximizing its ability to control the escalation of the situation, a cornerstone of the high-level policy of “unifying” the defense of its maritime claims with the maintenance of regional stability (Shijie Zhishi [World Affairs], 2011).
East Asia Forum was yesterday kind enough to publish a piece called ‘Can the US tone down to ASEAN’s tune?’. I was asked to write about how the region should respond to crises like the Sino-Vietnamese standoff in the South China Sea, and the following is just my attempt at contributing something vaguely original to the discussion. I’m ready to be told it’s naive, silly or completely nuts; my only request is that if you think so, please say so!
As Bill Bishop suggested in the Sinocism Newsletter a couple of weeks back, the region at this point appears unable to impose costs on Beijing for the kind of escalatory conduct exemplified by its unilateral placement of the oil drilling rig HYSY-981 in disputed waters this month. This is definitely worth thinking long and hard about. We also need to consider the incentives that the international situation may be creating for this kind of assertiveness, and work to reduce these.
The following article’s bold proclamation about “what is needed” isn’t meant literally; although that wording suggests otherwise, i really am not claiming to know what is needed or tell the real experts that they don’t. It’s just a suggestion, a case to be made, which is based on:
- My reading of how China sees these issues and its strategic interests (relatively sensitive to the possibility of ASEANization of the issue, relatively insensitive to US grandstanding);
- What hasn’t worked to deter Beijing from assertive behaviour thus far (the US leading the criticism of China’s provocative actions and strengthening ties with China’s rival claimants); and
- Discussions with some friends and experts, whose feedback was vital to refining the idea (i’d name them but i’m not sure they wouldn’t prefer to remain nameless).
EAF allowed me a generous 1200-odd words, and i ought to thank the editors for their excellent job of compressing it. Nonetheless, a few other clarifications had to be left out for space reasons, so i’m adding them after the end of this post, mainly for my own benefit i imagine.
Anyway, here’s my crackpot idea, which which i put out there to be critiqued, so please don’t hold back . . .
Vietnamese diplomats are saying Chinese and Vietnamese ships collided today in the disputed Paracel Islands, where China has stationed the massive oil and gas drilling platform HYSY-981. The incident may be in some ways unprecedented as the first time China has attempted to drill for hydrocarbons in a disputed area of the South China Sea. But it also resonates with the past in some surprising ways, from the PRC’s initiation of the incident, to Vietnam’s response, and even the information environment facing the two sides.