Early last month, President Aquino returned from his state visit to China with a swag of new Chinese investment deals and promptly set about consolidating the Philippines’ presence in the South China Sea with a new radar station and patrol boats. (Regarding the reaction in China’s media and internet, see here.)
Late last month the Philippines followed up by staging a couple of serious diplomatic moves. The first of these was arranging a meeting in Manila of legal experts from ASEAN countries to discuss a proposal to clearly demarcate what areas are in dispute and what aren’t. From China’s perspective, this meant a proposal to clearly divide the South China Sea among ASEAN countries, in addition to forming a united front against China.*
The AFP called it the Philippines’ “plan to blunt China’s claims” (“to blunt China” in the headline).
MANILA — The Philippines on Thursday sought backing from its Southeast Asian neighbours for its plan to blunt China’s claims over disputed areas of the South China Sea and ease tensions.
Vice President Jejomar Binay made the appeal at a meeting of maritime law experts from the 10-member Association of Southeast Asian Nations (ASEAN), where he alleged foreign intrusions continued in Philippine seawaters.
The meeting did rate a mention on the ASEAN calendar so it was to some extent officially endorsed, but it was buried among dozens of other events and there was no ASEAN news announcement. The VOA loved it (though fairly of course). But no-one seems to have considered it a big deal besides the Philippines and the Western media. Oh, yes, and the Chinese media. . .
The Global Times reported the AFP story the following day, probably as quickly as a translation of a foreign news story could pass the censors, and it quickly became the lead international story on the radio news updates from CNR’s huanqiu zixun and was reprinted on websites and in newspapers around the country.
The 56,000-strong comments thread in response to the GT story on Phoenix was, as might be expected, entertainingly sardonic:
Summon the President and give him some more money. [12,083]
Where are our forceful evict-and-demolish teams [qiang chai bu, gangs of thugs hired by property developers]? This is their chance to repay the country!!!!!!! 
Where have China’s “urban management” officers [the widely-feared chengguan], police†, officials, law enforcement agencies gone? 
Why don’t we study Russia? Use airplanes and big artillery to drive away the occupiers 
Tell him off. Tell him off fiercely. 
When it comes to issues of national territory, you want to use warnings, not protests. And clearly explain that there will only be one warning. 
Top comments on Sina, meanwhile, referenced the “need” for a Mao Zedong, and the UK’s example in the 1982 Falklands War.
Next, Aquino travelled to Tokyo and put out a joint communique with Japan’s PM Yoshihiko Noda, announcing that relations had moved from friendship to “strategic partnership”, with extra defence collaboration on “regional and global issues of mutual concern and interest”. It was then that Long Tao busted out with his latest hit Global Times article calling for war in the South China Sea.
Immediately afterwards, a meeting was held between Japanese defence officials and representatives from ASEAN. Once again, it may have been overplayed by the media and the host nation, but it was notable for Japanese Vice Minister of Defense Kimito Nakae’s comment that the Japan-ASEAN relationship had “matured from dialogues to one where Japan plays a more specific cooperative role” regarding regional security issues. The People’s Daily’s Tokyo Bureau picked up on this very quickly, and on September 28 major Chinese media ran the story that Vice Minister Kimito Nakae had claimed the meeting of Japanese and ASEAN defence officials had reached a consensus on increased Japanese participation in the South China Sea and had specifically talked about measures to deal with China’s “increasingly energetic activities”. Somehow, there were only 3 comments on Phoenix and 2 on NetEase – which can only mean two things: either comments were deliberately switched off, or no-one on China’s most popular websites was the slightest bit interested in a story titled “Japan and ASEAN reach agreement to strengthen cooperation in the South China Sea”….
* Presumably no “experts” from China were invited to the “ASEAN Maritime Legal Experts’ Meeting”. China opposes multilateral negotiations and doesn’t want to talk about sovereignty because as far as it is concerned nothing is in dispute because everything belongs to it. But China likes to keep things ambiguous, if not for cultural reasons (as Kissinger would claim), then at least because time is on its side. If that wasn’t the case, it would at the very least clarify the exact course of the 9-dashed line.
† Very surprising to see this escape the censors and become one of the top comments.