Propaganda as Policy? Explaining the PLA’s “Hawkish Faction” (Part Two)

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Here is Part 2 on the PLA hawkish faction from China Brief, with added links to sources, and a couple of graphs from the utterly awesome Baidu Index (big hat tip to Kaiser Kuo). 

I’d also like to add my thanks to Xuan Cheng, John Garnaut, James Barker, Mark Stokes and Taylor Fravel for discussions and tips on this topic. They don’t necessarily agree with the content of the article.

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Propaganda as Policy? Explaining the PLA’s “Hawkish Faction” (Part Two)

Publication: China Brief Volume: 13 Issue: 16

August 9, 2013

By: Andrew Chubb

Rise of the hawks: searches for "China hawkish faction" by logged-in Baidu users since 2008. I'm requesting further info from Baidu regarding the extremely low pre-2010 numbers. One point that can be made with confidence is that user interest in the "Chinese hawkish faction" peaked during the Scarborough Shoal and (especially) Diaoyu Islands crises.

Rise of the hawks: searches for “China hawkish faction” by logged-in Baidu users since 2008. I’m requesting further info from Baidu regarding the extremely low pre-2010 numbers. One point that can be made with confidence is that user interest in the “Chinese hawkish faction” peaked during the Scarborough Shoal and (especially) Diaoyu Islands crises.

If outspoken Chinese military officers are, as Part One suggested, neither irrelevant loudmouths, nor factional warriors, nor yet the voice of the People’s Liberation Army (PLA) on foreign policy, and are instead experts in the PLA-CCP propaganda system, then what might explain the bad publicity they often generate for China? This article explores how the activities of China’s military hawks may contribute to the regime’s domestic and international goals. On a general level, the very appearance of a hawkish faction—the “opera” that Luo Yuan has described—serves the domestic purposes of promoting national unity (Global Times, May 4). By amplifying threat awareness and countering perceived Western plots to permeate the psyche of the Chinese populace and army, the “hawks” direct public dissatisfaction with the policy status quo away from the system as a whole. 

In specific crises, such as the standoff at Scarborough Shoal last year or in the wake of the Diaoyu Islands purchase, hard-line remarks from uniformed commentators serve to rally domestic public opinion behind the prospect of military action, instil confidence in the PLA’s willingness to fight over the issue and deter China’s adversary. By amplifying the possibility of otherwise irrational Chinese military action and inevitable escalation should Beijing’s actions be interfered with, they have contributed to a thus-far successful effort to convince the Philippines and Japan to accept the new status quo around Scarborough Shoal and the Diaoyu Islands.

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