China’s Information Management in the Sino-Vietnamese Confrontation: Caution and Sophistication in the Internet EraPosted: June 9, 2014
Jamestown China Brief piece published last week:
China’s Information Management in the Sino-Vietnamese Confrontation: Caution and Sophistication in the Internet Era
China Brief, Volume 14 Issue 11 (June 4, 2014)
After the worst anti-China violence for 15 years took place in Vietnam this month, it took China’s propaganda authorities nearly two days to work out how the story should be handled publicly. However, this was not a simple information blackout. The 48-hour gap between the start of the riots and their eventual presentation to the country’s mass audiences exemplified some of the Chinese Communist Party’s (CCP) sophisticated techniques for managing information during fast-breaking foreign affairs incidents in the Internet era. Far from seizing on incidents at sea to demonstrate China’s strength to a domestic audience, the official line played down China’s assertive actions in the South China Sea and emphasized Vietnamese efforts to stop the riots, effectively de-coupling the violence from the issue that sparked them. This indicated that, rather than trying to appease popular nationalism, China’s leaders were in fact reluctant to appear aggressive in front of their own people.
By framing the issue in this way, China’s media authorities cultivated a measured “rational patriotism” in support of the country’s territorial claims. In contrast to the 2012 Sino-Japanese confrontation over the Diaoyu Islands, when Beijing appears to have encouraged nationalist outrage to increase its leverage in the dispute, during the recent incident the Party-state was determined to limit popular participation in the issue, thus maximizing its ability to control the escalation of the situation, a cornerstone of the high-level policy of “unifying” the defense of its maritime claims with the maintenance of regional stability (Shijie Zhishi [World Affairs], 2011).
Hu Jintao met with his Vietnamese counterpart yesterday at the APEC summit in Vladivostok, and made a rare official comment on the South China Sea disputes. From the China Daily’s report:
VLADIVOSTOK, Russia — Chinese President Hu Jintao said China and Vietnam should keep cool-headed and show restraint on the South China Sea issue.
. . .
Hu urged the two countries to adhere to bilateral negotiations and political solutions, and stay on the path of joint development.
Hu said the two sides should keep cool-headed and show restraint, and avoid taking any unilateral measure that would magnify, complicate or internationalize the dispute, in order not to let the South China Sea issue affect East Asian cooperation or regional stability.
These cool-headed, restrained, joint-developing, dispute-shelving remarks were all over the PRC official media yesterday (Friday September 7), from when i first heard it on China National Radio, to the CNS report and the Foreign Ministry’s website.
The online mass media soon followed suit, with all the five top news portals except Netease having the story in their #1 or #2 headline slots by 12.25pm, and keeping them near the top until late in the evening.
Not surprisingly, given that “Hu Jintao” is a sensitive search term on the PRC internet, the comment threads were heavily censored. Phoenix’s has 25,000+ participants but only 92 comments (representing a KimLove Incredibility Ratio well above 250:1), the latest of which was posted at exactly 20.00 last night:
Firmly endorse Chairman Hu’s long and broad vision, national defence needs fundamental strengthening, diplomatic solutions are the official policy, war is an action of last resort.
in reply to
Firmly endorse Chairman Hu’s proposition, uphold the unwavering Sino-Vietnamese friendship, even if Vietnam occupies even more Chinese territory we will still go on with the friendship, if worst comes to worst we’ll give them Hainan too, could they really still be unsatisfied with that? If so, how about Hong Kong, and Guangdong province?
Being the last comment the website’s editors have decided to allow through, this earnest defence of Hu has stayed in place at the top of the page — but only those who choose to click the “newest comments” tab will see it.
By default, it’s the top comments, not the latest comments, that appear on readers’ screens, and they have to scroll a long way down through those, to the 14th comment to be precise, before they find anything remotely complimentary about Chairman Hu’s remarks — and even that appears to be posted by a foreigner.
Over at Sina, where as of 4am Saturday it remains the #3 story on the front page, the involvement of the censors is even more blatant: 1700-odd “participants” and only eight comments. In fact, that means i can translate the entire “conversation”. Here it is as it appears for readers (ie. from latest to earliest):
First strike Japan, then Vietnam, and then the Philippines, don’t talk about it just do it [3 supports]
Patriotism and protecting the country rely on actual power. 
Vietnam, this ungrateful country, it doesn’t do reason, it needs to be beaten 
Vietnam cannot even feed itself. 
Vietnam, this ungrateful country, it doesn’t do reason, it needs to be hit 
Patriotism has one word: hit 
[We] must clearly distinguish enemies from friends 
The pattern on the thread attached to the same story on Tencent’s news portal also appears to be the same as those on Phoenix and Sina: calls for war, sardonic criticism of Hu’s policy, and KIRs high enough to suggest most comments are being either deleted or hidden from view.
Given the importance of Chairmen Hu and Truong’s meeting, the high profile given to this story by all the PRC media, the fact that the story sat* prominently among the leading headlines on the portals, and the very obvious signs of rigging, it’s hard to see how the comments could represent anything other than exactly what the censors had decided the netizens should be seen to be saying.. The question in my mind is, who were the censors?
By default, of course, we must assume that the censors of news comment threads are always individual employees of PRC internet companies, in this case Sina and Phoenix. There’s presumably a management/command chain above them that leads up to some decision-making group within the company, though i have no idea of a.) how far above the “grass-roots” censors they are; b.) how far below the company’s top management they are; or c.) how they connect with the various relevant government bodies — e.g. MIIT, SCIO, Central & provincial Propaganda Depts.
It really seems a stretch to impute that the party or government would put out an instruction to major websites telling them to only allow comments calling for war with Vietnam on the day that the President calls for cooperation with Vietnam during a headline bilateral meeting at a major international forum.
Especially in CCP China, where the same president’s name cannot be searched on the country’s most vibrant social network.
* It continues to sit there even now at 4.50am the next day