China’s Information Management in the Sino-Vietnamese Confrontation: Caution and Sophistication in the Internet EraPosted: June 9, 2014
Jamestown China Brief piece published last week:
China’s Information Management in the Sino-Vietnamese Confrontation: Caution and Sophistication in the Internet Era
China Brief, Volume 14 Issue 11 (June 4, 2014)
After the worst anti-China violence for 15 years took place in Vietnam this month, it took China’s propaganda authorities nearly two days to work out how the story should be handled publicly. However, this was not a simple information blackout. The 48-hour gap between the start of the riots and their eventual presentation to the country’s mass audiences exemplified some of the Chinese Communist Party’s (CCP) sophisticated techniques for managing information during fast-breaking foreign affairs incidents in the Internet era. Far from seizing on incidents at sea to demonstrate China’s strength to a domestic audience, the official line played down China’s assertive actions in the South China Sea and emphasized Vietnamese efforts to stop the riots, effectively de-coupling the violence from the issue that sparked them. This indicated that, rather than trying to appease popular nationalism, China’s leaders were in fact reluctant to appear aggressive in front of their own people.
By framing the issue in this way, China’s media authorities cultivated a measured “rational patriotism” in support of the country’s territorial claims. In contrast to the 2012 Sino-Japanese confrontation over the Diaoyu Islands, when Beijing appears to have encouraged nationalist outrage to increase its leverage in the dispute, during the recent incident the Party-state was determined to limit popular participation in the issue, thus maximizing its ability to control the escalation of the situation, a cornerstone of the high-level policy of “unifying” the defense of its maritime claims with the maintenance of regional stability (Shijie Zhishi [World Affairs], 2011).
The introduction to Phoenix TV host and international affairs commentator Qiu Zhenhai’s book, excerpted in Southern Weekend a couple of weeks back, reprises an important issue for everyone studying nationalism in China: to what extent should we really understand the phenomena that get labelled “Chinese nationalism” in those terms?
In my first foray into mainland China’s propaganda system since winning a “second-class prize” in a television language competition heavily rigged in my favour, the previous post (written for the Jamestown Foundation’s China Brief) was picked up by mainland online media on Tuesday, and run under headlines including:
- ‘America claims PLA hawkish faction mostly propaganda‘ (Global Times Online & People’s Daily Online)
- ‘U.S. media: China’s hawks and doves a carefully orchestrated show‘ (NetEase), and
- ‘U.S. media examine PLA hawkish faction: Luo, Dai etc. may have high-level support‘ (Sina).
I apologize in advance for the infelicitousness of this post, but i am a student and this is a blog, so can’t take these things too seriously ;)
My personal favourite headline was:
Since i now speak for “America” (or is it that i am America?), it is high time i actually went there.
Over the past few weeks i’ve counted five instances of PLA General Liu Yuan publicly warning against military conflict with Japan over the Diaoyu Islands. If this puzzled the SCMP’s seasoned reporters, who described Liu as “hawkish” in a story quoting him saying, “The friendship between people in China and Japan is everlasting,” it was positively shocking for many of the Chinese internet’s e-nationalists. 
Actual serving General Liu Yuan is not to be confused with retired academic “Major-General” Luo Yuan (i’ll continue to put his rank in quotes to distinguish them), who was dumped from the CPPCC this month for being “too outspoken”.
That rationale was a bit ironic given he too has been oddly conciliatory on the Diaoyu issue of late. Not only did “Major-General” Luo categorically refute a Japanese media report that he had called for Tokyo to be bombed, he also seemed to deny he had ever suggested establishing a military presence on Diaoyu. And in one of his earliest Weibos, Luo raised a historical episode that seemed to imply that the US could secretly be trying to fool China into giving it a rationale for military intervention over Diaoyu:
In 1990, as Iraq massed military forces on the Kuwait border, the US ambassador told Saddam, “We do not take a position.” On July 31, US Assistant Secretary of State affirmed that “there is no duty compelling us to use our military”. As a result Iraq invaded Kuwait, under the belief that the US would not intervene, whereupon the US gained a great number of rationales for sending troops. From this we can see, the US wields not only high technology, but also strategic deception.
“The headline speaks to the Chinese people’s heart!”: Zhong Sheng on Diaoyu patrols, gets a Phoenix twistPosted: October 10, 2012
Monday’s “Zhong Sheng” article in the Renmin Ribao set out to tell the world that the People’s Republic’s fisheries and surveillance ships are going to continue their patrols around the Diaoyu Islands.
The basic point was simple (official English translation):
Not only will the ship fleet of the Chinese Fishery Administration continue to stand its ground, but the Chinese Marine Surveillance ships will also stand their ground.
Beginning October 1, Chinese government boats have entered the 12nm territorial zone twice (on October 2 and 3) and patrolled in the 12nm “contiguous zone” every day since then. Zhong Sheng offered an explanation of sorts for the timing:
China needs to stand its ground in this manner. Otherwise, China’s territorial sovereignty and legitimate right and interest could never be truly maintained, and Chinese people wouldn’t be able to celebrate the festive season securely and happily.
So the patrols recorded each day from October 1 to 7 were probably aimed in part at giving China’s holidaying families a sense that their government taking the requisite action to protect the homeland during National Day Golden Week. The Japanese media were of course crucial to the effectiveness of this.(†)
“Zhong Sheng” repeatedly claimed that the patrols were regularized and would not go away, but in so doing, effectively admitted that China had changed the status quo on the waters out there: “Japan is not accustomed to this . . . Japan must learn to adapt to these regular actions of China.” In fact, the writer(s) even went one step further in this direction, nominating the specific date for one significant change in PRC policy:
The Chinese Fishery Administration has normalized the fishery-protection patrol in the waters near the Diaoyu Islands and its subsidiary islands since as early as 2010.
Last night i tweeted, ill-advisedly, that since the official media remain in saturation-coverage mode over Diaoyu, i thought the protests would continue today. I quickly found i was emphatically wrong.
I knew my hunch was mistaken even before i arrived at the embassy area this morning. A glance over some of the newspapers suggested a qualitative shift in the coverage, which i had missed last night: while the quantity of Diaoyu news remains overwhelming, the emphasis is now on good news much more than the ghastly deeds of the Japanese.
The Beijing News (pictured above), for example, led with “12 [Chinese] official boats patrolling at Diaoyu“, and put the “Two Japanese right-wingers, falsely claiming to be fishing, land on Diaoyu” on page 8. Likewise, the Huanqiu Shibao had “12 Chinese boats approach Diaoyu” (image not available online at present) , and i have failed to find the Japanese landing story anywhere in the paper.
This pattern echoed precisely what happened in the online news sector yesterday. The Japanese right-wing landing was a dominant headline (ie. large-font at the top) on all of the top five PRC news portals as at 4.30 yesterday afternoon — understandable given the story’s sensationally provocative nature as summed up in the text of the headlines, which all slapped the move with the “serious provocation” tag. But by 8.30pm the story had been relegated to the sub-dominant headlines (ie. small-font, still at the top) in favour of the presence of China’s government ships patrolling in Diaoyu waters, which at that point numbered eleven (it’s now up to 14).
When my buddy and i arrived at Yanshaqiao, the embassy area, we were greeted with the following text message from the PSB:
Beijing Municipal Public Security Bureau alerts you: In recent days the broad masses have expressed their patriotic enthusiasm and wishes spontaneously, rationally and in an orderly way. Protest activities have now concluded, and the embassy area has returned to normal traffic conditions. It is hoped that everyone will express patriotic enthusiasm in other ways, will not come again to the embassy area to protest, and will cooperate with relevant authorities to jointly uphold good traffic and social order. Thankyou everyone for your understanding and support – Beijing City Public Security Bureau.
It doesn’t get any clearer than this. The protests were acceptable, indeed laudable, to the authorities until today. Now they are banned.
Sure enough, when we reached the street corner i had to check the road sign to know whether i was in the same place as i had been the past few days. It was full of fast(ish)-moving traffic, and there was not a single five-starred red flag in sight.
We walked up towards the embassy, and quickly encountered a marching column of about 100 police. Beyond, individual police officers were stationed approximately 3 metres apart for the next 800 metres or so.The People’s Armed Police and barricades in front of the Japanese embassy remained, and in the carpark of the International Youth University opposite the embassy we found busloads of PSB officers waiting in reserve.
All up, there appeared to be approximately as many police as there had been over the previous days of thousands-strong protests. That is to say, there were probably less plain-clothes officers and roughly the same number of uniformed ones, whose function had changed from facilitation and crowd control to prevention of any sign of protest whatsoever. In 45 minutes of wandering up and down, in and out, literally the only Chinese flags i saw were those covering up the signs on the Japanese restaurants.
To (hopefully, temporarily at least) end this dark chapter on a happier note, check out this 特牛 bagpipe-player, kilt and all, filmed during the massive demonstrations yesterday. William Wallace’s military spirit, or a fiercely patriotic Chinese Scot — who knows? Also the police presence.
Apologies for the appalling jerkiness of the video (i blame the police and their determination to keep everyone moving), but for me it would be worth copping that just to catch a glimpse of him:
Hu Jintao met with his Vietnamese counterpart yesterday at the APEC summit in Vladivostok, and made a rare official comment on the South China Sea disputes. From the China Daily’s report:
VLADIVOSTOK, Russia — Chinese President Hu Jintao said China and Vietnam should keep cool-headed and show restraint on the South China Sea issue.
. . .
Hu urged the two countries to adhere to bilateral negotiations and political solutions, and stay on the path of joint development.
Hu said the two sides should keep cool-headed and show restraint, and avoid taking any unilateral measure that would magnify, complicate or internationalize the dispute, in order not to let the South China Sea issue affect East Asian cooperation or regional stability.
These cool-headed, restrained, joint-developing, dispute-shelving remarks were all over the PRC official media yesterday (Friday September 7), from when i first heard it on China National Radio, to the CNS report and the Foreign Ministry’s website.
The online mass media soon followed suit, with all the five top news portals except Netease having the story in their #1 or #2 headline slots by 12.25pm, and keeping them near the top until late in the evening.
Not surprisingly, given that “Hu Jintao” is a sensitive search term on the PRC internet, the comment threads were heavily censored. Phoenix’s has 25,000+ participants but only 92 comments (representing a KimLove Credibility Ratio well above 250:1), the latest of which was posted at exactly 20.00 last night:
Firmly endorse Chairman Hu’s long and broad vision, national defence needs fundamental strengthening, diplomatic solutions are the official policy, war is an action of last resort.
in reply to
Firmly endorse Chairman Hu’s proposition, uphold the unwavering Sino-Vietnamese friendship, even if Vietnam occupies even more Chinese territory we will still go on with the friendship, if worst comes to worst we’ll give them Hainan too, could they really still be unsatisfied with that? If so, how about Hong Kong, and Guangdong province?
Being the last comment the website’s editors have decided to allow through, this earnest defence of Hu has stayed in place at the top of the page — but only those who choose to click the “newest comments” tab will see it.
By default, it’s the top comments, not the latest comments, that appear on readers’ screens, and they have to scroll a long way down through those, to the 14th comment to be precise, before they find anything remotely complimentary about Chairman Hu’s remarks — and even that appears to be posted by a foreigner.
Over at Sina, where as of 4am Saturday it remains the #3 story on the front page, the involvement of the censors is even more blatant: 1700-odd “participants” and only eight comments. In fact, that means i can translate the entire “conversation”. Here it is as it appears for readers (ie. from latest to earliest):
First strike Japan, then Vietnam, and then the Philippines, don’t talk about it just do it [3 supports]
Patriotism and protecting the country rely on actual power. 
Vietnam, this ungrateful country, it doesn’t do reason, it needs to be beaten 
Vietnam cannot even feed itself. 
Vietnam, this ungrateful country, it doesn’t do reason, it needs to be hit 
Patriotism has one word: hit 
[We] must clearly distinguish enemies from friends 
The pattern on the thread attached to the same story on Tencent’s news portal also appears to be the same as those on Phoenix and Sina: calls for war, sardonic criticism of Hu’s policy, and KIRs high enough to suggest most comments are being either deleted or hidden from view.
Given the importance of Chairmen Hu and Truong’s meeting, the high profile given to this story by all the PRC media, the fact that the story sat* prominently among the leading headlines on the portals, and the very obvious signs of rigging, it’s hard to see how the comments could represent anything other than exactly what the censors had decided the netizens should be seen to be saying.. The question in my mind is, who were the censors?
By default, of course, we must assume that the censors of news comment threads are always individual employees of PRC internet companies, in this case Sina and Phoenix. There’s presumably a management/command chain above them that leads up to some decision-making group within the company, though i have no idea of a.) how far above the “grass-roots” censors they are; b.) how far below the company’s top management they are; or c.) how they connect with the various relevant government bodies — e.g. MIIT, SCIO, Central & provincial Propaganda Depts.
It really seems a stretch to impute that the party or government would put out an instruction to major websites telling them to only allow comments calling for war with Vietnam on the day that the President calls for cooperation with Vietnam during a headline bilateral meeting at a major international forum.
Especially in CCP China, where the same president’s name cannot be searched on the country’s most vibrant social network.
* It continues to sit there even now at 4.50am the next day