I’d also like to add my thanks to Xuan Cheng, John Garnaut, James Barker, Mark Stokes and Taylor Fravel for discussions and tips on this topic. They don’t necessarily agree with the content of the article.
Publication: China Brief Volume: 13 Issue: 16
August 9, 2013
By: Andrew Chubb
If outspoken Chinese military officers are, as Part One suggested, neither irrelevant loudmouths, nor factional warriors, nor yet the voice of the People’s Liberation Army (PLA) on foreign policy, and are instead experts in the PLA-CCP propaganda system, then what might explain the bad publicity they often generate for China? This article explores how the activities of China’s military hawks may contribute to the regime’s domestic and international goals. On a general level, the very appearance of a hawkish faction—the “opera” that Luo Yuan has described—serves the domestic purposes of promoting national unity (Global Times, May 4). By amplifying threat awareness and countering perceived Western plots to permeate the psyche of the Chinese populace and army, the “hawks” direct public dissatisfaction with the policy status quo away from the system as a whole.
In specific crises, such as the standoff at Scarborough Shoal last year or in the wake of the Diaoyu Islands purchase, hard-line remarks from uniformed commentators serve to rally domestic public opinion behind the prospect of military action, instil confidence in the PLA’s willingness to fight over the issue and deter China’s adversary. By amplifying the possibility of otherwise irrational Chinese military action and inevitable escalation should Beijing’s actions be interfered with, they have contributed to a thus-far successful effort to convince the Philippines and Japan to accept the new status quo around Scarborough Shoal and the Diaoyu Islands.
Ding Gang, senior reporter at the People’s Daily, had an opinion piece in yesterday’s Huanqiu Shibao, titled, ‘Ding Gang: more “doing” required in the South China Sea‘.
Last year Ding argued passionately for cooperation with ASEAN, for complete clarification of China’s claims and even, in the latter article, that India and Vietnam should be allowed to explore oil Blocks 128 and 129. This time, however, he argues that China has done well out of the Scarborough Shoal standoff, and the lesson is that China should kickstart more of these incidents.
Ding is tapping into a very deep pool of rhetorical capital, which is discussed after the summary translation below.
Huanqiu Shibao (Global Times), August 29
By Ding Gang 丁刚, Senior reporter, Renmin Ribao
There is a saying in Chinese diplomacy, taoguang yanghui, yousuo zuowei. But given China’s vastly-increased national power, it’s the latter phrase, meaning “take some actions”, that may be more important — especially when it comes to the South China Sea.
The heat has gone down around Scarborough Shoal [China is effectively in control of the atoll -- SSC]. Experts have said that the outcome of the Scarborough Shoal standoff shows that there is a “Huangyan Model” that China can use to solve its other problems in the SCS.
“Relax wife, the fisheries administration is here!”: triumph, grief and human interest with the fisherfolk of TanmenPosted: June 13, 2012
This year the PRC media have published a succession of detailed stories on the plight of Chinese fisherfolk through the South China Sea disputes.
On February 22, for example, the Guangzhou-based Yangcheng Evening News 羊城晚报 published ‘More than 95% of licenced Chinese fishermen have withdrawn from the Spratlys, afraid of detention by foreign gunboats‘.
There was no joy in 2011 for Spratly fishing boat captain Chen Songhan 陈松汉 of Taishan in Guangdong Province. He said that harassment from foreign gunboats had led to greatly increasing costs, declining fisheries resources, and decreasing benefits. And on May 9 last year, Beihai (Guangxi) fisherman Li Rixi’s 李日喜 fishing boat was siezed by foreign gunboats, causing economic losses of 1.23 million RMB, and he told the Yangcheng Evening News he was still a long way from recovering his strength.
Following the Chinese fishing boats’ escape from Philippines authorities at the start of the Scarborough Shoal standoff in mid-April, Xinhua put out some rather more rousing stories of triumph. There were numerous interviews with the returnees, apparently all from Tanmen town in Qionghai City, Hainan Province, such as this one, for which a version is available in English here under the headline, ‘Chinese fishermen recall clash with Philippine navy‘.
In early May there emerged the tale of more Qionghainese fishermen who had come home to avoid a typhoon, then turned around the very next day and gone straight back to Scarborough Shoal to “participate in the standoff”. That story contained the rather unforgettable line, as one fisherman’s wife recalled hearing her husband saying:
Relax wife, the fisheries administration is here!
This was splashed across the special total-coverage page in the May 4 edition of the Zhengzhou Evening News seen at the top. According to that story, it was originally taken from the Legal System Evening News 法制晚报.
Mid-May saw the return of Xu Detan 许德潭, the skipper of one of the Scarborough protagonist vessels, Qiong-Qionghai 09099, and who had featured prominently in Xinhua’s stories the previous month. This time he was telling CCTV that he’d just brought back a bumper haul of fish, and that it was all thanks to FLEC and the State Oceanic Administration’s China Maritime Surveillance force. According to the English version (here), Xu said:
Our boats are everywhere around the island, and we are afraid of nothing. The Chinese Marine Surveillance ships kept in contact with us around-the-clock.
Actually, Xu sort-of uttered words to that effect, but he didn’t name either of the agencies. Instead, their names were inserted by a CCTV editor as the subtitles in this frame show:
“There are cocoons growing in my ears!”: Hong Lei and Huang Shanchun’s responses to warmongering ‘netizens’Posted: May 28, 2012
Two weeks ago, with the state-inspired media wave receding, a timely fishing ban arriving to diffuse tensions, and China’s economic leverage and superior law-enforcement capabilities combining to put it on top in the dispute over Scarborough Shoal, the Foreign Ministry had a message for the world: the PRC authorities will continue to ignore public opinion on the South China Sea.
Only problem was, the way the message was delivered probably made it clearer, and definitely louder, for domestic audiences than foreign.
On Tuesday May 15, according to the Ministry of Foreign Affairs, spokesman Hong Lei “responded” 回应 to some of the online public advocacy of a military solution to the Huangyan Island issue. The Ministry’s website documents the following exchange [EN|ZH]:
Journalist: Some netizens have advocated the use of military means to resolve the Huangyan Island issue. What is your response to this?
Hong Lei: The Chinese government’s determination to uphold territorial sovereignty over Huangyan Island is firm. At the same time, we are working to resolve the current situation over Huangyan Island via diplomatic consultation.
Hong didn’t actually address the issue of the “netizens’” advocacy of war at all — his answer just restated the official Chinese position that the PRC is committed to resolving the crisis through diplomacy. In fact, so little did Hong Lei say, and so widespread the reporting of it, it might even be (over-)interpreted as an application of the Taoist doctrine of “acting without acting” 为无为.
After all, it was the journalist’s question, rather than the spokesman’s answer, that created the media story.
Xinhua spreading rumours, unpopular military commentary, and a witchhunt: the Scarborough Shoal media wave Part III (May 11-13)Posted: May 21, 2012
I’m posting about stuff that happened more than a week ago, so i’ll start by apologizing to any readers who might have come here looking for up-to-date developments. To explain briefly, party-approved waves of media sensationalism, the Chinese public’s reaction to them, and the regime’s reactions to those public reactions, are crucial aspects of my research project, so my task is to document these in as much detail as i can. The PRC’s yearly South China Sea fishing ban, which started last week, has offered a much-needed circuit-breaker to ease the tensions, but even now that the wave has broken and rolled back, i still have a backlog of interesting conversations to discuss.
For those who mightn’t care to read all the way to the bottom to find out what might be buried down there, here’s a summary of what’s below:
- Xinhua was the immediate source of war-preparations rumours denied by Ministry of Defense
- PLA Daily’s piece on May 12 appears aimed at Dai Xu and his powerful pro-war backers in China
- Fenqing witchhunt unmasking the “organiser” of the global Filipino demonstrations, via Weibo, becomes dominant in mainstream discourse
On Friday (May 11), as PRC-Philippines tensions eased with the reopening of diplomatic dialogue, the emphasis of Chinese media was very much on the small size of the touted “anti-Chinese” protests in Manila. But they were positively huge compared with the protests in Beijing the same day.
Phoenix’s Manila correspondent described the scale of the Manila protests as being “far from the scale the Philippine side had previously said”. However, many other media, including the official CNS news agency, specifically contrasted the small gatherings with the PRC Foreign Ministry’s ominous warnings.
After noting the arrest of a protester in Manila who tried to burn the Chinese flag, the short CNS report also carried, in its second paragraph, the Philippines government’s comment that the protests were initiated by ordinary people and were not encouraged by the government. Other reports also emphasised the non-official (“民间”) nature of the protests, which also contrasted with the continuous official rhetoric accusing the Philippines government of whipping up anti-Chinese sentiment.
NetEase’s editors almost seemed to be implying that the government had overemphasised the threat posed by the protests. The top headline cluster on Friday ran:
Philippines people hold small-scale anti-China demonstrations
More journalists than demonstrators | Arrests for trying to burn Chinese flag | CCTV report on “large-scale anti-China demonstrations” not proven correct
But the NetEase comment thread on “Arrests for trying to burn Chinese flag” was full of wild rumours, stated as fact, of Chinese casualties in Manila — complete with shops torched and deaths in the dozens.
Today the little Pippos demonstrators torched the Chinese market! 18 people dead! The Chinese media is swindling people! [17,362 recommends]
Report from Manila, 11/5: Philippines anti-China forces rampage, burning Chinese shopping malls, killing at least 24 (delete this comment and I’ll kill 9 generations of your family!!) [14,412]
If it was an anti-American rally, “itching-to-death 痒死” [CCTV] would definitely say there were more than a million there. [5,618]
The third comment suggests why the top two comments were so popular, and why the Chinese government has to sometimes take drastic action to curb rumours: when people start really caring about an issue, one of their first instincts is to disbelieve whatever the official media says.
If the regime knew about these explosive rumours doing the rounds, however, it appears to have seen them as useful rather than harmful. Like the calls for human-flesh searches in previous days, they were not censored, and in fact they remain in place today, six days later.
But if the online-commenting public had been given carte blanche for their outrage, the same privileges certainly did not extend to the real-world public. At the Philippines’ embassy in Beijing, a handful of patriotic Beijing residents actually stared down the heavy policy presence to attempt to inform the Philippines that Huangyan Island belongs to China.
Their actions were barely reported by the Chinese media. A correspondent from China Radio International did make it down there, and found:
On North Xiushui Rd, where the Philippines embassy is, there were a certain number of police vehicles parked and four or five police officers on duty. A few men came and protested in front of the embassy. One male wearing a shirt with, “Protect Huangyan, diplay our country’s prestige,” written on it. He unfurled a banner with his fellows that read, “Huangyan is China’s historic territory, do not challenge China’s bottom line,” on one side and, “When one can restrain no more, one cannot keep restraint, 忍无可忍不会再忍” on the other.
Around 3.30 a male surnamed Li was preparing to protest when an embassy car drove in. Standing across from the main gate, he immediately pulled out and raised high a white paper sign with the slogan, “Love China, Love Huangyan,” written on it.
This report was certainly not widely publicised; it’s been deleted from the CRI website, and NetEase has done the same to its version. On Saturday morning 21cn posted a stub and the full article was posted on Phoenix, where it remains available, but it hasn’t been given any prominence at all judging by the mere 300 or so participants on its heavily-censored comments thread.
There is a certain logic in the general paucity of coverage — after all, the PRC media were all reporting on the lack of protesters in Manila. The few hundred who gathered in Manila were still roughly 100 times more numerous than their counterparts in Beijing. The CNR article even began with the observation that:
On the Huangyan Island issue the Philippines has incited its people’s emotions and encouraged its domestic and overseas populations to launch demonstrations aimed at China. But the Philippines’ actions have certainly not caused the Chinese masses any great worry, and there were definitely no large-scale gatherings at the Philippines’ embassy in Beijing to oppose its unjustifiable conduct, [just] sporadic protests by the masses.
It would probably have been more accurate to say that the Chinese government’s campaign to focus media attention and public anger on the issue, and its dire official warnings about large-scale anti-Chinese protests, have not caused large-scale gatherings.
With a leadership transition just around the corner it is unlikely that the regime would want to see any kind of street protest anywhere, least of all in Beijing. It could just be my skepticism about the degree to which Chinese people care about the South China Sea issue (for a fascinating individual case-study that vividly illustrates why, read the “Confessions of a patriot-used-to-be”), but surely the security forces must have been expecting a bit more than this feeble show of patriotism. Maybe most people who might have protested just knew better than to try in 2012. Photos found here.
That doesn’t mean the Chinese public, particularly the public when reading news and interacting online, did not or does not care about the Huangyan issue. I’m really just stating the obvious: that all the media attention and anger online has failed to translate into offline protest.
But the internet’s systems of collective expression amplify extreme voices, while at the same time its anonymity can also prompt people’s voices to become more extreme. The question i’m left with is: was the feebleness of this protest, in particular the fact that so few even tried to make their outrage heard, the result of government suppression, a reflection of Chinese people’s knowledge of the cycles of CCP politics, or is it just the result of not enough people actually caring?
It’s still early days, but my money would be on the latter. If my hunch is right, then the government will struggle to credibly play the audience-costs nationalism card on this issue because for that strategy to work, CCP China must convince its international adversaries that it genuinely beholden to public pressure. In the case of Scarborough Shoal, it has demonstrated just the opposite.
“A miracle if there is no military conflict”: the CCP’s Scarborough Shoal media blitz, Part I (May 8-9)Posted: May 13, 2012
Last Tuesday, Chinese Foreign Ministry declared to the world that Vice Foreign Minister Fu Ying 傅莹 had summoned the Philippines’ charge d’affaires in Beijing, Alex Chua, and told him, “I met with you twice last month, and demanded that the Philippines calm down . . . the Philippines has clearly not recognised that it is committing a serious mistake”. [EN|ZH]
“The Chinese side has also made all preparations to respond to any escalation of the situation by the Philippine side,” Madam Fu said, according to the MFA.
Although this was interpreted in some quarters (the WSJ’s headline-writing quarters at least) as signaling a hardline shift, the comment threads on the story on Phoenix and NetEase suggested that the Chinese online audience wasn’t buying it. Yet.
However, over the following couple of days a wave of hardline commentary and inflammatory coverage appeared to raise the hopes of those who, not to put too finer point on it, want China to start a war over Scarborough Shoal. According to a detailed survey conducted in late April by the Huanqiu Shibao‘s opinion polling centre (and widely publicised in the Chinese media, e.g. here), that describes almost 80% of the urban Chinese population.
We certainly shouldn’t take that result literally, for the survey was full of leading questions, probably because that’s the result it was designed to find. The majority of the population are, i suspect, quite apathetic, but the number strongly in favour of military action is definitely significant, if only because it’s China, where every percent of the population is 13 million people.
The key period in setting off this wave of war-hope and war-fear began at 22.05 on the evening of May 8. Read the rest of this entry »
In Hong Kong on April 30, a PLA Navy Rear Admiral, Li Shihong, stated that “the moment the Central Military Commission makes a decision we will be dutybound to act”. If we needed another example of Chinese media sensationalism, the treatment of this story today looks like a pretty classic one.
Admiral Li’s statement was an entirely innocuous response, it appears from the video here, to a journalist’s question about what the PLA navy thinks it should should be doing about the ongoing Scarborough Shoal standoff: await instructions from the Central Military Commission.
However, 3 of China’s 5 major news portals have done an exemplary job of “stir-frying” this into a serious online news sensation. The headline on QQ.com’s front page lead headline read: “Chinese Navy Rear Admiral on Huangyan Island issue: awaiting decision from the centre”.
Sohu went with: “Navy Commander: If the centre makes a decision, the navy won’t hesistate to act”. Phoenix was slightly closer to the mark with, “PLA Officer: the moment the centre makes a decision, we will be dutybound to act”.
I know i was taken in; the headline and the treatment of the story made it seem as though Rear Admiral Li, who also happens to be Deputy Chief of Staff for the PLAN’s South China Sea Fleet, was implying that the central leadership had failed to be decisive in its handling of the issue.
The story became QQ.com’s most-commented for the day, and the sixth-most commented for the week.
On Phoenix it’s currently the #4 most-commented story. The top comments from both the Phoenix and the QQ.com discussion threads suggest that i was far from alone in my initial mistaken reading of Commodore Li’s words. First Phoenix’s 59,000-strong thread:
I have confidence in our military, but I wish the decision-makers would draw their swords when they should. [12,525 recommends]
This is a request to go to war! Courageous, the whole country’s everyday people support the PLA! 
This approach is very good. The people are all waiting for the centre to issue the order! 
And the QQ.com thread, with 110,000+ participants,
So the military’s top levels have declared they are not afraid of war, now the ball is back in the central [leadership's] court. The central Party should declare its position as to whether or not it is afraid of war! Today South Korea seized more Chinese fishermen and fishing boats, so which is it to be – war or suing for peace? [20,805 supports]
The people are being held back, and actually the PLA are being held back even more, yelling slogans all day like “protect the country, serve the people”! But, since orders must be obeyed, they can only watch those stupid idiots prancing around on our territory and claiming that they’re the ones being invaded. In decision-making, although war harms both sides, and it might affect us into the future, if we don’t attack then China will forever be the one to suffer. [17,251]
Don’t forget, Philippines, China has a full 5,000 years of history [. . .] <—- Nonsense, what can you do with your distinguished history? <—- If we don’t attack then this 5,000-year thick skin should stand us in good stead. [6,032]
[. . .]
The PLA Navy are good, the people eagerly await your victorious fight. [2,656]
What that means is, there is now no-one who can make decisions! Helpless! [2,385]
This treatment of an innocuous, standard comment would do any of Rupert Murdoch’s rags proud. However, if commercial imperatives, and hence the market, is what is driving such behaviour, then this indicates a growing demand for news about the South Sea issue on from the Chinese public. It will be interesting to do some case-study comparisons between South China Sea coverage during this Scarborough crisis, and other high-profile incidents in the past three or four years.
Aside from the Impeccable incident, which directly involved the US rather than Vietnam, the Philippines or Malaysia, i doubt any past altercation in the South China Sea became quite the media event that this one has.
On Tuesday this week, Defense Minister Liang Guanglie attempted to dispel any prospect of the PLA influencing China’s handling of the Scarborough Shoal standoff by expressly stating that the military would act in accordance with the needs of diplomacy. However, for at least one PLA officer, this was no barrier to openly criticising the civilian leadership’s recent decisions.
“At present we have the diplomatic departments and relevant maritime departments dealing with this issue,” Liang said, “and I believe they will do a good job.”
Now, although the Defense Ministry is not considered a powerful ministry, Minister Liang is a PLA general, and a member of the Central Military Commission, so his words carry weight well beyond his ministerial position.
For Major-General Luo Yuan, however, Liang’s warning was no barrier to publicly criticising the civilian leadership’s decisions, especially the the so-called “withdrawal” of Yuzheng-310, the Fisheries Law Enforcement Command’s best ship, from the scene of the standoff. In yesterday’s Huanqiu Shibao, Luo Yuan wrote:
China, as a result of big-picture considerations, has decided, of its on volition to withdraw two law-enforcement vessels, including the most advanced “Yuzheng-310″, and this has been seen as an act of “goodwill”. It was one option for stabilising the situation, but the test of history will tell whether it was the best option.
The author believes, in light of high-level strategic considerations, we should not “withdraw firepower”, but should take this chance to increase our presence at Huangyan Island. We should raise the national flag, establish a sovereignty marker and build a military base, or at the very least a fisheries base. Huangyan Island should be a testing ground for breaking free of our South China Sea difficulties.
Director of the Academy of Military Science Deputy Secretary-General of the China Society of Military Science (see comments), is the military’s most active media commentator, and he has been particularly vocal on the South China Sea issue of late. At the ‘Two Meetings’ in March, Luo commanded a great deal of media attention with a proposal to declare the South China Sea a Special Administrative region, increase troop numbers and naval patrols, and encourage more Chinese fishermen to trawl in the area.
His recent arguments, ‘Watch the bullying Philippines, China is giving peace its last chance’, and ‘If Philippines dares provoke us again, the navy will attack with both fists’, have generated overwhelmingly positive reader reactions; the latter sparked a 174,000-strong discussion on Phoenix, almost exclusively, it would appear, in support of his position.
He has been particularly active in pushing his hawkish position ever since the Scarborough Shoal standoff started, and what’s particularly interesting is that he has actually started invoking the public support he has received, to buttress his argument. His article yesterday finished with the line: